{"id":15,"date":"2026-10-18T14:16:48","date_gmt":"2026-10-18T12:16:48","guid":{"rendered":"https:\/\/lacuriosaresearch.com\/investigacion-cualitativa\/"},"modified":"2026-10-22T20:06:24","modified_gmt":"2026-10-22T18:06:24","slug":"investigacion-cualitativa","status":"publish","type":"page","link":"https:\/\/lacuriosaresearch.com\/en\/investigacion-cualitativa\/","title":{"rendered":"Tailor-made qualitative research"},"content":{"rendered":"
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Home<\/a><\/span> \/ Tailor-made qualitative research<\/span><\/span><\/div>\n\n\n

Tailor-made qualitative research<\/h1>\n\n\n\n
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Tell us about your project<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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What is qualitative research and what is it for?<\/h2>\n\n\n\n

Qualitative research<\/strong> helps you understand the why<\/em>: the motivations, barriers, emotions and stories behind a decision. When the numbers tell you what<\/em> is happening but not why<\/em>, our work begins.<\/p>\n<\/div><\/div>\n\n\n\n

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What types of qualitative studies do we carry out?<\/h2>\n\n\n\n

You can count on us for all kinds of studies. For example:<\/p>\n\n\n\n

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Exploratory and strategic studies<\/h3>\n\n\n\n

New opportunities and markets.<\/p>\n<\/div>\n\n\n\n

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Advertising pre- and post-testing<\/h3>\n\n\n\n

Validate your campaigns before and after launch.<\/p>\n<\/div>\n\n\n\n

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UX research<\/h3>\n\n\n\n

Understand how people experience your products and services.<\/p>\n<\/div>\n\n\n\n

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Online communities<\/h3>\n\n\n\n

Sustained, in-depth listening.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Segmentation and target studies<\/h3>\n\n\n\n

Discover who you are really talking to.<\/p>\n<\/div>\n\n\n\n

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User persona development<\/h3>\n\n\n\n

Give your audiences a face, a name and motivations.<\/p>\n<\/div>\n\n\n\n

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Sociological and political studies<\/h3>\n\n\n\n

The social context surrounding your project.<\/p>\n<\/div>\n\n\n\n

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Innovation and creativity sessions<\/h3>\n\n\n\n

Design and moderation.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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End-to-end research or in phases?<\/h2>\n\n\n\n

We can take part in your study in whatever way you need: either leading it from start to finish<\/strong> or taking part in any phase<\/strong>.<\/p>\n\n\n\n

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  1. Design<\/strong>
    Objectives, approach and sample.<\/li>\n\n\n\n
  2. Recruitment<\/strong>
    We reach the right profiles.<\/li>\n\n\n\n
  3. Fieldwork<\/strong>
    Discussion guides and moderation.<\/li>\n\n\n\n
  4. Analysis<\/strong>
    We make sense of what we hear.<\/li>\n\n\n\n
  5. Delivery<\/strong>
    Actionable report and presentation.<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n
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    Frequently asked questions<\/h2>\n\n\n\n
    What is the difference between qualitative and quantitative research?<\/summary>\n

    Quantitative research measures how much<\/em> and how often<\/em>; qualitative research explains why<\/em>. They complement each other: the numbers detect the pattern and qualitative research explains it.<\/p>\n<\/details>\n\n\n\n

    Can you join a qualitative study that has already started?<\/summary>\n

    Yes. We step in at any phase (recruitment, moderation, analysis or reporting) without needing to lead the whole project.<\/p>\n<\/details>\n\n\n\n

    In which sectors do you have experience?<\/summary>\n

    In a wide range of sectors, in Spain and abroad: banking, consumer goods, energy, pharma, automotive and mobility, technology, media, retail, the public sector and the third sector, among others.<\/p>\n<\/details>\n<\/div><\/div>\n\n\n\n

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    Do you have a question that won\u2019t leave you alone? So do we. Write to us and let\u2019s research it together.<\/strong><\/p>\n\n\n\n

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    Tell us about your project<\/a><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

    \u00bfQu\u00e9 es la investigaci\u00f3n cualitativa y para qu\u00e9 sirve? La investigaci\u00f3n cualitativa sirve para entender el porqu\u00e9: las motivaciones, los frenos, las emociones y los relatos que hay detr\u00e1s de una decisi\u00f3n. Cuando los n\u00fameros te dicen qu\u00e9 pasa pero no por qu\u00e9, empieza nuestro trabajo. \u00bfQu\u00e9 tipos de estudios cualitativos hacemos? Puedes contar con… <\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"on","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"yoast_head":"\nInvestigaci\u00f3n cualitativa a medida | La Curiosa Research<\/title>\n<meta name=\"description\" content=\"Estudios cualitativos end-to-end: exploratorios, UX, pre y post test publicitario y segmentaci\u00f3n. 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