Qualitative research to understand people
La Curiosa Research is Carmen and Helena, two freelance qualitative researchers who share the same way of understanding the profession.
For us, curiosity is a way of being in the world: asking, observing, listening, connecting and leaving room for the unexpected to appear, the small, the obvious, the unforeseen, the complex. The thing that, suddenly, changes everything.
Curiosity is what moves us and pushes us to go further. To ask about what we still don’t know, about the perspectives we hadn’t yet considered and about everything that hides beyond the obvious.
That is where our research comes from: with attention, rigour, openness and an approach that seeks to connect ideas, find nuances and discover new questions, as well as answers.
This way of looking keeps us close to people, to their changes and contradictions, and to everything that is transforming society. From there, we help brands and organisations look beyond the obvious, listen better, make sense of things and take decisions in an increasingly changing and uncertain context.
We are curious. We are La Curiosa Research.
What do we do? Qualitative research, facilitation and citizen participation
We are a research agency with three complementary areas of work. You can count on us from start to finish, or to join you at the exact moment you need us.
Qualitative research
We design and run qualitative studies (exploratory, UX, advertising, segmentation) that explain the why behind the data.
Workshop design and team facilitation
We design and moderate workshops and meetings so that teams make strategic decisions, ground insights and turn them into concrete actions.
Citizen participation
We design the methodology and facilitate citizens’ panels, communities and deliberative processes. We have extensive experience within the EU framework.
How do we work?
Curiosity anchors us, but also:
- We fly the flag of nonconformity. We keep a critical spirit alive and question inertia. We don’t believe in “it’s always been done this way” or in “it can’t be done this way”.
- We are chameleons. We make your goals our own and, if you need it, we blend into your team.
- Empathy and sensitivity run through our work. We listen to, understand and look after everyone who is part of the project.
- We work rigorously. We put all our scientific method, knowledge and experience at the service of the project.
- We keep permanently up to date. We are constantly learning and keep a close eye on social change and new trends.
Who are we?
Behind every project are the two of us: Carmen Nieto Cornellá and Helena Martínez-Alonso Ruiz.
In which sectors do we do research?
We have experience in a wide range of sectors, both in Spain and internationally, such as banking, food and drink, spirits, energy, retail, pharma, media, automotive and mobility, consumer goods, technology, sustainability, the public sector and the third sector.
Do you have a question that won’t leave you alone? So do we. Write to us and let’s research it together.