Tailor-made qualitative research
What is qualitative research and what is it for?
Qualitative research helps you understand the why: the motivations, barriers, emotions and stories behind a decision. When the numbers tell you what is happening but not why, our work begins.
What types of qualitative studies do we carry out?
You can count on us for all kinds of studies. For example:
Exploratory and strategic studies
New opportunities and markets.
Advertising pre- and post-testing
Validate your campaigns before and after launch.
UX research
Understand how people experience your products and services.
Online communities
Sustained, in-depth listening.
Segmentation and target studies
Discover who you are really talking to.
User persona development
Give your audiences a face, a name and motivations.
Sociological and political studies
The social context surrounding your project.
Innovation and creativity sessions
Design and moderation.
End-to-end research or in phases?
We can take part in your study in whatever way you need: either leading it from start to finish or taking part in any phase.
- Design
Objectives, approach and sample. - Recruitment
We reach the right profiles. - Fieldwork
Discussion guides and moderation. - Analysis
We make sense of what we hear. - Delivery
Actionable report and presentation.
Frequently asked questions
What is the difference between qualitative and quantitative research?
Quantitative research measures how much and how often; qualitative research explains why. They complement each other: the numbers detect the pattern and qualitative research explains it.
Can you join a qualitative study that has already started?
Yes. We step in at any phase (recruitment, moderation, analysis or reporting) without needing to lead the whole project.
In which sectors do you have experience?
In a wide range of sectors, in Spain and abroad: banking, consumer goods, energy, pharma, automotive and mobility, technology, media, retail, the public sector and the third sector, among others.
Do you have a question that won’t leave you alone? So do we. Write to us and let’s research it together.