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Our team of researchers

La Curiosa Research is made up of two qualitative social researchers with long and complementary careers: Carmen Nieto Cornellá and Helena Martínez-Alonso Ruiz. We have extensive experience in national and international projects across a wide range of sectors.

Portrait of Carmen Nieto Cornellá, qualitative researcher and facilitator

Carmen Nieto Cornellá

Degree in Social Sciences and Sociology (UCM) and master’s in Performing Arts (UC3M).

I have almost 20 years of experience as a qualitative specialist and social researcher on national and international studies, work I have carried out at companies and organisations such as GfK, Punto de Fuga, Método Helmer and Deliberativa.

Over the last ten years I have worked as a facilitator on several EU projects, including the Conference on the Future of Europe (CoFoE), the ROME platform (Roma inclusion), the CLIMAS Horizonproject, the Global Citizens’ Assembly and the Citizens’ Panel on Crisis Preparedness.

I have led projects in a wide range of sectors: innovation, technology, sustainability, consumer goods, energy, finance and mobility.

Helena Martínez-Alonso Ruiz

Degree in Political Science and Public Administration (UAB) and master’s in Applied Social Research Techniques (Colegio de Sociólogos y Politólogos de Barcelona, UAB and UB).

I have more than 15 years of experience as a qualitative researcher, work I have carried out at companies such as The Cocktail Analysis, Quiero and Punto de Fuga.

Before that, as a quantitative researcher, I worked at the Fundació Carles Pi i Sunyer for Regional and Local Studies in Barcelona (2004-2010) and at the Spanish Railways Foundation (2011).

I have headed projects for national and international clients in many sectors: banking, food and drink, spirits, energy, retail, pharma, media, automotive, the public sector and the third sector.

Portrait of Helena Martínez-Alonso Ruiz, qualitative researcher

How do we work?

Curiosity anchors us, but we are also nonconformist, chameleon-like, empathetic, rigorous and permanently up to date.

  • Nonconformity as our flag A critical spirit that questions inertia.
  • Chameleons We make your goals our own and blend into your team.
  • Empathy and sensitivity We listen to and look after everyone in the project.
  • Rigour Scientific method at the service of your goals.
  • Always up to date Continuous training and attention to new trends.